If you plan to hold business conferences that are promoted to a specific market and certain attendees, collect your attendance fee, but if you plan to organize conferences on behalf of the company to which delegates will be invited, you should make them free and will help you promote new products and brands, And so forth.
Like all other marketing activities, you need to identify your target audience as this will help you meet your conference goals and help you identify your tactics for conference planning.
Effective budgeting is an important aspect of the success of your conference. Measure your costs, create your budget, and make sure you complete your conference within that budget. If you are serving food, you may want to check some cheap healthy salads to make.
To estimate a successful budget, you have to bear two costs. One is fixed costs such as place, decoration, speakers, etc., and the other is variable costs such as additional delegates, food, accommodation, etc.
It’s always a good idea to allocate 10% of your budget to cover unexpected expenses.
Plan your strategy and choose your broker to promote your conference. Choose the best way to promote your campaign, whether it is through press releases, direct correspondence, business websites or social media. Publication of the proposed programs on the conference website in addition to the names of the speakers.
Update your current location with the latest news and current information about the conference so people can go back to the site to check the details.
Always prepare a team not only responsible for conference bookings but also responsible for accommodation bookings.
Use print media during your conferences. Distribute the agenda of the Conference to attend conferences. Also, mention the details of your future business or conference at the bottom of the booklet.
The Conference Toolbox distribution contains presentation notes for the event schedule, a note pen, trademark comment marks, a product sample, vouchers, and so on.
Decide what type of catering is available. There will be a snack bar or restaurant where delegates can order food, or you will have a coupon system, or you will serve cooked meals.